Now playing · Ep. 01
All the world’s a stage
Why is Shakespeare pop, like AI? What does theatre have to do with sales? And AI: play or work? Seven cards, one question each.
Season 1 · Autumn 2026 · 10 episodes
Tonight’s programme
All episodes
- 01As You Like ItMANIFESTO Why Shakespeare is pop, like AI, and what theatre has to do with sales.All the world’s a stageWed 30 Sep
- 02Romeo and JulietAI & SALES When the message never arrives: follow-ups, handovers and lost deals.The letter that never arrivedWed 7 Oct
- 03King LearCUSTOMERS & CX The customer feedback you’d rather not hear.Nothing will come of nothingWed 14 Oct
- 04Julius CaesarLEADING SALES Persuasion: speaking to the room you have, not the one you want.Lend me your earsWed 21 Oct
- 05HamletAI & SALES Waiting for the perfect moment for AI, and getting stuck in pilots.The readiness is allWed 28 Oct
- 06OthelloAI & SALES Trusting a source without checking it: hallucinations and verified data.Honest IagoWed 4 Nov
- 07The TempestAI & SALES AI agents: powerful helpers, clear limits, and knowing when to hand over to a person.Prospero and ArielWed 11 Nov
- 08MacbethLEADING SALES Vanity metrics versus a forecast the business can actually use.Sound and furyWed 18 Nov
- 09Much Ado About NothingCUSTOMERS & CX AI hype: clients want facts, not promises.Promises, promisesWed 25 Nov
- 10Twelfth NightCUSTOMERS & CX What the client wants, and what the client needs.What You WillWed 2 Dec
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NOW PLAYING
- 02
Romeo and Juliet
The letter that never arrived.
Wed 7 Oct
- 03
King Lear
Nothing will come of nothing.
Wed 14 Oct
- 04
Julius Caesar
Lend me your ears.
Wed 21 Oct
- 05
Hamlet
The readiness is all.
Wed 28 Oct
About the series
Why Shakespeare, why AI
A penny got you into the Globe. Shakespeare wrote for everyone, and his plays explained a changing age to the people living through it. AI is changing ours, and most of the explaining is still left to specialists.
AI Will Shake You takes one scene a week and asks one question: when AI arrives, what stays human? No jargon, no hype. A play, a line, and what it tells us about working with machines that talk.
Who writes it
Mauro Fazzari. Years on stage, in Italy and in France, taught me that nothing goes as rehearsed: you listen, and you adapt in real time. I took that into sales, where the pitch is the script and the deal is in how you react. Today I help businesses put AI to work: data they can trust, clear limits, people who answer for the result. YouWill, the Shakespeare coach below, is where I play with it first.
The app behind the stage
Bring a doubt. Leave with a scene.
A Shakespeare coach in your pocket. Clear a doubt with AI, keep a journal, play, discover the plays. Jaques shows you around.