Now playing · Ep. 04 · Lend me your ears

AI Will Shake You

Shakespeare is pop, like AI.

Shakespeare explained his age to everyone. AI is changing ours, and almost no one is explaining it. One scene, one question, every Wednesday: when AI arrives, what stays human?

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Now playing · Ep. 04

Lend me your ears

Antony didn’t argue with a hostile crowd. He started from what it cared about. Seven cards, one question each.

Julius Caesar · Act III, Scene 2 · Wed 21 Oct 2026

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Episode 4 cover. “Friends, Romans, countrymen, lend me your ears.” Antony, Julius Caesar, Act III, Scene 2. Shakespeare, AI and the craft of selling.

Season 1 · Autumn 2026 · 10 episodes

Tonight’s programme

All episodes
  1. 01As You Like ItMANIFESTO Why Shakespeare is pop, like AI, and what theatre has to do with sales. Watch Ep. 01All the world’s a stageWed 30 Sep
  2. 02Romeo and JulietAI & SALES When the message never arrives: follow-ups, handovers and lost deals. Watch Ep. 02The letter that never arrivedWed 7 Oct
  3. 03King LearCUSTOMERS & CX The customer feedback you’d rather not hear. Watch Ep. 03Nothing will come of nothingWed 14 Oct
  4. 04Julius CaesarCUSTOMERS & CX Speaking to what the customer cares about. Watch Ep. 04Lend me your earsWed 21 Oct
  5. 05HamletAI & SALES Waiting for the perfect moment for AI, and getting stuck in pilots.The readiness is allWed 28 Oct
  6. 06OthelloAI & SALES Trusting a source without checking it: hallucinations and verified data.Honest IagoWed 4 Nov
  7. 07The TempestAI & SALES AI agents: powerful helpers, clear limits, and knowing when to hand over to a person.Prospero and ArielWed 11 Nov
  8. 08MacbethLEADING SALES Vanity metrics versus a forecast the business can actually use.Sound and furyWed 18 Nov
  9. 09Much Ado About NothingCUSTOMERS & CX AI hype: clients want facts, not promises.Promises, promisesWed 25 Nov
  10. 10Twelfth NightCUSTOMERS & CX What the client wants, and what the client needs.What You WillWed 2 Dec
  1. Episode 1: All the world’s a stage, from As You Like It.EP. 01
  2. Episode 2: The letter that never arrived, from Romeo and Juliet.EP. 02
  3. Episode 3: Nothing will come of nothing, from King Lear.EP. 03
  4. Episode 4: Lend me your ears, from Julius Caesar.NOW PLAYING

About the series

Why Shakespeare, why AI

A penny got you into the Globe. Shakespeare wrote for everyone, and his plays explained a changing age to the people living through it. AI is changing ours, and most of the explaining is still left to specialists.

AI Will Shake You takes one scene a week and asks one question: when AI arrives, what stays human? No jargon, no hype. A play, a line, and what it tells us about working with machines that talk.

Who writes it

Mauro Fazzari. Years on stage, in Italy and in France, taught me that nothing goes as rehearsed: you listen, and you adapt in real time. I took that into sales, where the pitch is the script and the deal is in how you react. Today I help businesses put AI to work: data they can trust, clear limits, people who answer for the result. YouWill, the Shakespeare coach below, is where I play with it first.

The app behind the stage

Bring a doubt. Leave with a scene.

A Shakespeare coach in your pocket. Clear a doubt with AI, keep a journal, play, discover the plays. Jaques shows you around.

Webyouwill.app iPhone & iPadApp Store Android · soonGoogle Play